By Christopher Lombardo

Indian food brand Patak’s is finding success with shopper programs based around simplicity and authenticity. Natalia Goderich, who heads up marketing for Patak’s and its Indian pastes, sauces and spices, tells strategy that shopper assets are often merchandised alongside fresh meat, a natural pairing with its product line. Aisle can be a difficult placement, she admits, but the brand gets adjacencies where it can.

http://strategyonline.ca/2023/03/29/pataks-keeps-its-call-to-action-simple-to-sell-curries/